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How to Turn a Brand Into a Lifestyle Edit

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How to Turn a Brand Into a Lifestyle
 Published: Feb 18, 07
Comments: 1 Views: 4,259

First it was Motorola with their “Dolce & Gabbana” version for their Motorola v3, and now it’s the turn for LG with their “Prada” phone. In fact we could say its a Prada iPhone because the look of it reminds me so much to that ugly iPhone… Anyway, the important thing is the movement this brands are making to offer their customers a feeling of lifestyle. In other words, the advance of the mass-class trend.

This is a need for our society, full of people ready to spend money in order to feel different. I think it’s very meaningful that such strong Fashion brands like Prada or D&G also consider taking a step forward by offering mass-electronics to their customers, maybe the next will be MP3 and MP4 players, PDA’s… All those little things that could turn a business man into a Prada guy who feels he’s some way “different” because he can afford them.

References:  akihabaranews

Filed In:  fashion,  jewelry,  life,  lifestyle,  phones,  tech








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FOUR WAYS TO REACT: vote, favorite, add more examples of How to Turn a Brand Into a Lifestyle or comment.

Rich on Mar 1, 07  61 Trends   28 Comments
As technology and computers are becoming perceived as fashionable accessories it is enevitable that designers and fashion brands will become called upon to design and brand devices. Where it will get really interesting is where brands are not just sticking their logo on these devices but actually translating their design and brand philosphy to the actual functionality and interface design.
Rich on Mar 1, 07  61 Trends   28 Comments 0


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How to Turn a Brand Into a Lifestyle