Kmart's 'Pay in Store' Commercial Shows How to Shop Like a Boss

By: Laura McQuarrie - Published: Aug 30, 2014 • References: kmart & brandingmagazine
There are plenty of perks to online shopping, but often one of the least convenient things about e-commerce is actually receiving your purchase—but this Kmart commercial shows how to shop like a boss.

With the 'Pay in Store' program, Kmart lets you order online, pick up in-store and pay at a cashier with cash, a cheque, debit, a gift card or a credit card. Even though items must be picked up within a 24 hour window, this makes it easy for eager shoppers to get their purchase almost immediately, without having to wait around for an item to be shipped. This humorous commercial shows that this buy-online-and-pick-up-in-person system is so easy, even your grandma could do it. Stats for Gangster Granny Ads Trending: Older & Warm
Research: 1,653 clicks in 90 w
Interest: > 3 minutes
Concept: "how To Shop Like A Boss"
Related: 85 examples / 65 photos
Segment: Females, 18-55
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