Drinkwise Australia Details 'How to Drink Properly'

By: Laura McQuarrie - Published: Mar 15, 2014 • References: facebook & creativecriminals
As Drinkwise Australia describes, its 'How to Drink Properly' campaign provides "classy as f*** drinking tips." The instructional animation from Melbourne-based agency Clemenger BBDO adopts a black and white style that's reminiscent of the opening credits of Mad Men to provide a guide on how to drink and just as importantly, how not to drink.

The dapper guide in this series advises staying away from amateurs who don't know their limits and get themselves into serious trouble. The video also details the experience of drinking, from the buzz you get when you enter "the realm of drinking excellence," to the downward spiral that follows afterwards. Few government drinking advisories show as much style and humor as well as this this advertisement manages to pull it off. Stats for Gentlemanly Drinking Guides Trending: Older & Mild
Research: 781 clicks in 114 w
Interest: 0.5 minutes
Concept: "how To Drink Properly"
Related: 55 examples / 42 photos
Segment: Males, 12-35
Comparison Set: 20 similar articles, including: double-drink glasses (update), mini tabletop drinking games, and beer connoisseur books.