The Gallery Hijak Video Teaches You How to Become Art

By: Gil Haddi - Published: Feb 7, 2013 • References: youtube & sadanduseless
Two pranksters named Doug and Mikael decide to take the art world by the balls and demonstrate how to become art in their Gallery Hijack video.

They went to two galleries to test their social experiment, placed a yellow ball in their mouths and just stood against a wall. Within seconds, gallery goers, there to view art and appreciate the genius behind the artists’ visionary pieces, were stopping to stare and snap photos. Personally, I think being able to stand with a ball in your mouth and not laugh while people are closing in to get a better look is a talent in itself.

Showing anyone how to become art by simply standing in a gallery, this prank revisits the debate about what constitutes as art. Stats for Performance Self-Art Pranks Trending: Older & Chilly
Research: 427 clicks in 171 w
Interest: > 3 minutes
Concept: How To Become Art
Related: 88 examples / 68 photos
Segment: Neutral, 12-55
Comparison Set: 32 similar articles, including: floor destroying mannequins, dramatic surprise prank ads, and deceivingly dead artists.