Trendopoly — February 20, 2007 — Naughty
References: greenpeace.org & treehugger
From bamboo bedsheets to eco-undies, there's lots you can do to green your sex life and reduce your ecological footprint, even if you do stay in bed!
There are lots of environmentally-friendly choices from organic massage oils to natural aphrodisiacs - all ways to have fun and stay green while you do it!
Implications - The rise of environmentalism has caused consumers to take a closer look at every aspect of daily life. Eco-minded consumers are increasingly using their adoption of "green" products and lifestyle choices as a measuring stick against others. This "greenwashing" has even translated into the bedroom, where a wave of environmentally friendly products help couples save the earth between the sheets.
There are lots of environmentally-friendly choices from organic massage oils to natural aphrodisiacs - all ways to have fun and stay green while you do it!
Implications - The rise of environmentalism has caused consumers to take a closer look at every aspect of daily life. Eco-minded consumers are increasingly using their adoption of "green" products and lifestyle choices as a measuring stick against others. This "greenwashing" has even translated into the bedroom, where a wave of environmentally friendly products help couples save the earth between the sheets.
Trend Themes
1. Eco-sex - Couples are embracing environmentally friendly products and lifestyle choices to reduce their ecological footprint while boosting their relationships.
2. Green Products - Consumers are adopting green products, including organic massage oils and natural aphrodisiacs, to enhance their sex lives.
3. Sustainable Intimacy - Increasingly, couples are seeking ways to enjoy intimacy in an environmentally responsible manner through the use of products such as bamboo sheets and eco-undies.
Industry Implications
1. Sexual Wellness - The sexual wellness industry can capitalize on the trend towards more sustainable products for sexual encounters.
2. Natural Products - The natural products industry can benefit from a growing demand for organic, environmentally friendly options for sexual health and wellness.
3. Sustainable Products - Manufacturers of sustainable products, such as bamboo bedsheets and eco-undies, can position themselves to capture a share of the eco-minded consumer market seeking more sustainable options for their sex lives.
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