Hovis is Embarking on a Roadshow in a 1962 Airstream Trailer

By: Laura McQuarrie - May 11, 2017
References: hovis & eventmagazine
Today, bread brand Hovis kicked off the start of its baking roadshow, which will have a 1962 Airstream trailer stop at various locations across the UK.

The first stop on the brand's tour will be to spend a few days at St David's Shopping Centre in Cardiff, where it will serve warm, oven-fresh slices of its wholemeal loaf and offer interactive baking demonstrations. As well as being able to pick up a few break-making tips, guests will also have the opportunity to try their hand at milling wheat on a specially rigged bicycle and even take home a loaf of their own.

The experiential roadshow will be offering a taste of the brand throughout the summer on its journey from Leeds to Glasgow.