Today, bread brand Hovis kicked off the start of its baking roadshow, which will have a 1962 Airstream trailer stop at various locations across the UK.
The first stop on the brand's tour will be to spend a few days at St David's Shopping Centre in Cardiff, where it will serve warm, oven-fresh slices of its wholemeal loaf and offer interactive baking demonstrations. As well as being able to pick up a few break-making tips, guests will also have the opportunity to try their hand at milling wheat on a specially rigged bicycle and even take home a loaf of their own.
The experiential roadshow will be offering a taste of the brand throughout the summer on its journey from Leeds to Glasgow.
Experiential Baking Tours
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