House of Fraser's Holiday Ad is Styled Like a Music Video

By: Laura McQuarrie - Nov 5, 2016
References: retail-week
Now that November has hit, House of Fraser is kicking off the countdown to Christmas with a festive holiday campaign titled 'Christmas is Coming For You.'

The campaign is setting itself apart from other adverts for the season with a style that reminds of an upbeat contemporary music video. House of Fraser launched the campaign with Laura Mvula, who covers 'Ready or Not Here I Come (Can’t Hide from Love)' which is a song that has roots in both the 60s and 90s.

The lively atmosphere takes inspiration from a party and is styled in a way that reminds of a modern music video. This is especially true as House of Fraser's Christmas is Coming For You is directed by Emil Nava, who has previously collaborated with notable artists like Rihanna, Calvin Harris and Ed Sheeran for videos.