Superstar

House by John Lewis Packaging Has a Punch to Appeal to Shoppers

By: Amelia Roblin - Published: Nov 7, 2013 • References: pentagram and packagingoftheworld
It really isn't often that you would describe a box of home accessories or electronics to be particularly exciting. Am I right? House by John Lewis packaging, however, attempts to truly capture consumers' eyes so that they will not simply pass by these products.

Lamps, clocks and wineglasses can be found in these cartons, as staple domestic items that one would seldom seek out and purchase on a whim. Nevertheless, Pentagram's visual strategy goes beyond jumping ahead of the competing goods within the same store display or shelf, and even assumes a bold enough image to catch the glances of just about every customer with its bright yellow spots. These make House by John Lewis packaging hard to miss, and they contribute to a crisp and contemporary branding scheme.