Emma is a Room Mate Hotels property in Barcelona. Room Mate Hotels branding presents each hotel as if it were a person. 'Emma' is self-described as “daring, cheerful, creative.”

The 56-room boutique hotel features a vibrant interior with colored lights and and bold lines that give it a nightclub vibe. Emma is a former office building whose Madrid designer Tomás Alía is known for his flamboyant restaurant and disco designs.

Implications - Travel and tourism is a highly competitive industry. Where the sights and wonders a country has to offer may not always be enough to excite the masses, a hotel that is hip, young and innovative in architecture and amenities is invaluable. Public buzz is one of the most powerful consumer driving forces, and the more unique and one of a kind a travel destination, the more successful it will be.