Mix and Match Swimwear
Calzedonia Combines Patterns and Cuts
Their site features a huge variety of models to show off bandeau, balconet and push up tops, string bottoms, boyshorts, brazilian cut, even g-strings. The "must have" for the summer they say is a triangle top with a high waisted bottom.
Implications - Consumers desire ways to make their items more personalized. Products that allow customers to be more involved with their style are appealing to those who like to be more hands on. In order to achieve a higher status, a company could focus on this.