The models in this Babes and Boys Calendar are 100% real teachers. The calendar started off with the expectation of it being viewed by very few people. Thanks to Virgin Megastore picking up the item and selling it like crazy, the project has turned viral. Students can now buy a copy and see their British science teacher like never before. Coincidentally, male turnout to parent-teacher conferences has risen to an unprecedented rate (just kidding).

Implications - The use of suggestive imagery is appealing to many consumers. Perhaps because this idea of sexual imagery is taboo and not regularly shown to the average buyer, customers value this tactic over the more reserved advertisement. Businesses can always choose to include sexual imagery to spice up their services and products to attract more shoppers.