Krispy Kreme Appifies Its 'Hot Doughnuts Now' Sign

By: Vasiliki Marapas - Apr 16, 2015
References: krispykreme & restaurantbusinessonline
Krispy Kreme's beloved 'Hot Doughnuts Now' feature -- a storefront sign that lights up when a fresh batch of doughnuts is ready -- has been transformed into an app that alerts the franchise's fans via their smartphone.

Users will be able to personalize the app, selecting which Krispy Kreme store is their favorite or most frequented. When that particular store has hot doughnuts, a "Hot Now" image momentarily takes over their phone screen. Other features in the app, which will be rolled out nation-wide this year, includes a payment method, advanced ordering option and even a fundraising function.

The app definitely caters to a loyal consumer base, strengthening the relationship between the brand and its biggest fans by allowing them to get the best experience possible.