The Hortifruti 'Only the Good Ones Get In' ad campaign adorably depicts what it takes to get into a parcel of pre-packaged fruit. From an orange donating organs to a lemon walking older fruit and even a strawberry participating in a blood donation, there are many ways to tell which fruit deserve to go into consumer heaven. At the very least, these suggestions will tug at more than a few heartstrings and imaginations.
Conceived and executed by MP, an ad agency based in Espírito Santo, Brazil, the Hortifruti 'Only the Good Ones Get In' ad campaign was art directed by Louis Debbané with creative direction by Mônica Debbané and Gustavo Mendonça. It was illustrated by José Azevedo.
Stats for Good Samaritan Fruit Ads
Trending: Older & Mild
Research: 1,899 clicks in 133 w
Interest: 0.9 minutes
Concept: Hortifruti 'Only The Good Ones Get In'
Related: 36 examples / 28 photos
Segment: Neutral, 12-55
Comparison Set: 13 similar articles, including: cigarette-like search engines, compatible astrological sign ads, and heat-suffering tribesmen ads.
Good Samaritan Fruit Ads
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