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Hopper Whitman Sports Labels With a Drunk Eccentric Cricket

By: Susan Keefe - Published: • References: strangerandstranger & lovelypackage
Taking a stylistic leaf out of the book of Lewis Carroll, the creative minds at Stranger & Stranger have created a loveable and whimsical mascot for beer brand Hopper Whitman. Looking like something out of a classic fairy tale, the Hopper Whitman cricket character is a beloved emblem associated with the brew. As the seasons change, so does the attire of this eccentric cricket. Now that winter brew production is in full swing, the well-sauced cricket is now bundled ready for the cruel climate of the winter months.

This beer-swilling insect speaks to the humor and playfulness of the brand of beer. These kooky crickets, against an English countryside backdrop, conjure images of 'Wind in the Willows-'type tales you read as a child. The typography of the label furthers this illusion by favoring the elaborate overblown text that is normally associated with children's fantasy books.

Beckoning out the eccentric child that dwells within, the Hopper Whitman packaging makes you want to step through the looking glass and take a sip. Stats for Whimsical Beer Branding Trending: Older & Mild
Traction: 1,493 clicks in 152 w
Interest: 3.2 minutes
Concept: Hopper Whitman
Related: 60 examples / 46 photos
Segment: Males, 18-55
Comparison Set: 22 similar articles, including: refined beer branding, 95 distinctively branded beers, and seasonal beer branding.