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Bee-Inspired Frappuccinos

These New Starbucks Beverages are Infused with Honeycomb Pieces

— August 12, 2015 — Lifestyle
Starbucks Hong Kong unveiled a tasty new frappuccino that is infused with crunchy honeycomb pieces. This delicious extension to the existing Starbucks menu is a subtly sweet treat.

The new frappuccino provides consumers with a satisfying crunch in every cup of the caffeinated frozen beverage. The new honeycomb-infused treats will come in two unique flavors: Orange Honeycomb Crunch Frappuccino and Honeycomb Crunch Mocha Frappuccino.

Each of the new flavors provides a layered approach. Both of the new beverages will be loaded with crunchy honeycomb pieces. In addition, each whip cream-topped frappuccino will be decorated with more pieces of honeycomb. The two unique flavors that aim to satisfy all consumers. The mocha flavor will provide consumers with an extra boost of caffeine, while the orange flavor will bring a fresh and zesty surprise to a consumer's taste buds.
Trend Themes
1. Honeycomb-infused Beverages - Opportunity to create innovative beverages by infusing honeycomb pieces for added texture and flavor.
2. Layered Frappuccinos - Disruptive potential to create frappuccinos with multiple layers of flavors and textures, such as honeycomb pieces and whipped cream.
3. Unique Flavor Combinations - Opportunity to experiment with unusual flavor combinations like orange and honeycomb in beverages.
Industry Implications
1. Coffeehouse - Coffeehouses can explore adding honeycomb-infused beverages to their menus to attract customers with unique and innovative options.
2. Food and Beverage Manufacturing - Manufacturers can develop products that incorporate honeycomb pieces, such as flavored syrups or toppings, to cater to the growing demand for textured and flavorful beverages.
3. Innovative Flavors - Companies specializing in creating unique flavors can partner with beverage brands to develop new and exciting combinations, like orange and honeycomb frappuccinos.
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