These print ads come from Honest Box Cider and ask tough questions to make audiences think and laugh at the same time.
"Ever stolen from your mum's purse," reads one ad. "Ever had gay thoughts about a friend," asks the other. Both these questions may or may not garner a yes, although it's safe to assume it wouldn't be said out loud. This campaign is meant to induce honesty from its audience, which parallels the brand principles of Honest Box Cider. This is a very literal adaptation of the cider brand name and works well to create conversation.
Audiences can visit HonestyBoxCider.co.nz and take the test to see just how honest they are. This kind of test would also be perfect as a drinking game.
Stats for Honesty-Inducing Cooler Ads
Trending: Older & Mild
Research: 1,091 clicks in 167 w
Interest: 0.9 minutes
Concept: Honesty Box Cider
Related: 57 examples / 44 photos
Segment: Neutral, 18-55+
Comparison Set: 21 similar articles, including: spoof body spray ads, dramatic surprise prank ads, and distracted driving campaigns.
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