Viktor Hertz is Back at It Again with a Series of Tweaked Branding

By: Meghan Young - Apr 22, 2016
References: viktorhertz &
Every year there are new reasons to update the hilarious series going by the name of Honest Logos. Conceived and created by Viktor Hertz, it addresses the harsher truths behind some companies -- or at least what is perceived to be the harsher truths. For instance. "Netflix and Chill" is more like "No Sleep No Sex" and Burger King really means "Bigger Hips."

Created to get a chuckle out of his audience, the Honest Logos series does have its merits. It encourages people to look beyond what the companies are trying to tell people in order to see what they are really about. Although distilled to their more stereotypical essences, that's not to say the Honest Logos series isn't valid.