Honda the Other Side is 'A Double Sided Story'

By: Laura McQuarrie - Nov 8, 2014
References: hondatheotherside & wearesocialmedia.gr
Honda's 'The Other Side' is an intriguing video experience that presents the Honda Civic Type R in two ways, showing the divide between the car as a safe and dependable model and a speed demon.

By visiting the campaign site, you're able to see the a story unfold through two different lenses. While you're watching the video, you're able to switch between the storylines of a dad and a getaway driver by hitting the "R" key on your keyboard. Despite there being almost nothing that ties these two lifestyles together other than a car, the sounds and visuals of the story are blended beautifully to create a seamless experience.

You'll definitely want to check out the film in full on YouTube or The Other Side campaign site, right through until the end for a surprise.