The 'Inner Beauty' Honda Civic Tourer is Smart and Exquisitely Crafted

By: Farida Helmy - Published: Mar 19, 2014 • References: honda & adweek
Taking us on a creative and intimately close-up journey through quirky random objects and the new Honda Civic Tourer, the new ad by ad agency Wieden + Kennedy is smart, charming and definite winner with audiences.

Trying to appeal to those "who love the inside as much as the outside," the new Honda Civic Tourer campaign will make curious innards very happy with its charming and beautiful crafted 60-second spot.

Wieden + Kennedy filmed different interiors for the 'Inner Beauty' ad from a golf ball to a suitcase to the Civic Tourer itself to highlight how much roomier the new model is.

"We decided it was interesting to focus on the human curiosity of looking inside things," says W+K creative director Scott Dungate, "plus the joy you experience when you're surprised and pleased by what you see." Stats for Charmingly Curious Car Ads Trending: Older & Mild
Research: 380 clicks in 113 w
Interest: > 3 minutes
Concept: Honda Civic Tourer
Related: 82 examples / 63 photos
Segment: Males, 18-55
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