This Honda Campaign Shows Consumers Falling in Love with Its Models

By: Riley von Niessen - Jul 27, 2016
References: youtube & adweek
As a part of a new promotional Honda campaign, the company released a series of short commercials that shows consumers in a car dealership falling head-over-heels in love with its models.

Each of the ads works to increase awareness of the 'Honda Summer Clearance Event' and the cars that can be found available there. With this, the Honda Campaign features its 2016 Civic LX Sedan, Multi-Vehicle, CR-V LX and the Accord LX Sedan.

Upon walking into the dealership in the commercials, consumers immediately lay their eyes on the Honda vehicles, at which point a well-known pop song surrounding a romantic theme begins to play. The dealership is illuminated with pink and purple lights and they continue to stare blissfully at the Honda, brought back to reality only when a salesperson interjects.