The Honda Bluetooth Handsfreelink Campaign is Simple and Surreal
Meghan Young — January 29, 2013 — Autos
References: draftfcb & ibelieveinadv
The Honda Bluetooth Handsfreelink campaign takes this added technological perk a little bit too literally. The car itself has been downsized considerably to mimic the common wireless earpieces many people, especially businessmen, used to rock a number of years ago. Nevertheless, it does depict the evolution of handsfree devices quite nicely.
Conceived and executed by DRAFTFCB, an ad agency based in Puerto Rico, the Honda Bluetooth Handsfreelink campaign reads, "Now with bluetooth handsfreelink on all models." Art directed and copywritten by Harold Jessurun with creative direction by Ricky Soler, the ad campaign is simple and to the point. It visualizes just how handy this Bluetooth integration is going to be for drivers, both men and women.
Conceived and executed by DRAFTFCB, an ad agency based in Puerto Rico, the Honda Bluetooth Handsfreelink campaign reads, "Now with bluetooth handsfreelink on all models." Art directed and copywritten by Harold Jessurun with creative direction by Ricky Soler, the ad campaign is simple and to the point. It visualizes just how handy this Bluetooth integration is going to be for drivers, both men and women.
Trend Themes
1. Vehicle Design Mimicking Technology - The trend towards mimicking common consumer tech in vehicle design opens up opportunities for new partnerships between automakers and tech companies.
2. Handsfree Integration - The trend towards increased handsfree integration in vehicles presents opportunities for the development of new technologies and accessories that enhance the user experience.
3. Surreal Advertising Campaigns - The trend towards surreal advertising campaigns that capture consumer attention presents opportunities for creative agencies to develop unique and engaging brand messaging.
Industry Implications
1. Automotive - The automotive industry can explore opportunities for partnerships and collaborations with tech companies to incorporate popular consumer tech designs into vehicle design.
2. Consumer Electronics - The consumer electronics industry can capitalize on the trend towards handsfree integration in vehicles by developing new technologies and accessories for seamless connectivity with vehicles.
3. Advertising - The advertising industry can explore opportunities for developing surreal and attention-grabbing campaigns that capture consumer interest and create brand awareness.
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