Greg Ponesse
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If you watched the superbowl Sunday night and caught the snickers ad, you might be wondering what the marketing message Snickers was trying to convey. Whatever it was, most people are still confused or offended. It also shows that Snickers really does not know how to convey its message to their audience.  A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic.
The ad showed two auto mechanics accidentally kissing while eating the same candy bar and then ripping out some chest hair to do something “manly.” One of the alternate endings on the Snickers Web site showed the men attacking each other.
The Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation complained to the maker of Snickers, Hackettstown-based Masterfoods USA, a division of Mars Inc., which also makes M&M's and other candies.
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