What Were They Thinking?
Implications - The candy bar commercial depicts two mechanics accidentally smooching while eating a Snickers together. Afterwards, they rip out some hair from their chests in order to become more manly. It's no surprise that the Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation are not impressed with the ad. I'm sure Mars Inc. had a lot of explaining to do to them.Stats for Homophobic Snickers Superbowl Ad Trending: Older & Average
Traction: 5,620 clicks in 416 w
Interest: 4 minutes Concept: Homophobic Snickers Superbowl Ad
Related: 56 examples / 43 photos
Segment: Neutral, 18-35 Comparison Set: 20 similar articles, including: plaited paper packaging, wearable smart home devices, and photocopied bum branding.