Bjorn Borg's ‘Love for All' Ad

By: Sandra Winn - Published: Dec 1, 2008 • References: bjornborg & coloribus
Björn Borg’s ‘Love for All’, an online dating service, campaign is sure to cause a wee bit of controversy, at least among United States citizens.

1) Priests do not normally marry
2) a female priest marries them
3) the priests marrying are homosexual males and
4) homosexual priests kissing to seal the marriage deal.

Apparently, Björn Borg is open-minded and wants everyone to know that they cannot only buy his clothing, fragrances, shoes, and accessories, but can freely seek out the love of their lives, regardless of sexual orientation, at his ‘Love for All’ online dating service.


Brand: Björn Borg (Produces, markets and sells Björn Borg brand clothing, footwear, bags, eyewear and fragrances)

Agency: Farfar, Stockholm

Creatives: Farfar

Production Company: Hobby Film, Stockholm

Director: Hobby

DP: Kjell Lagerros

Editor: Gregers

Sound Design: Frippe

Song: True Colours by Ane Brun (org: cindy lauper) Stats for Homosexual Datevertising Trending: Older & Average
Research: 6,797 clicks in 390 w
Interest: > 3 minutes
Concept: Homosexual Datevertising
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: homosexuality vs. mutated humans, 17 ways homosexuality has been celebritized + george takei's gay wedding, and match-making underwear ads.