Stockholm-based charity company Stadsmission is promoting displaced awareness through the Homeless Banner Campaign by Garbergs. The campaign has already tripled donations to Stadsmission, improving the prospect of helping the homeless in Stockholm.
By placing a banner on the Stadsmission website stating, "This Banner is Homeless," users were encouraged to copy and paste the embed code to their own site in order to give the displaced sign somewhere to stay. In only a month, over 400 websites were hosting the banner and generating an increased amount of traffic to the Stadsmission homepage. The result of the Homeless Banner Campaign by Garbergs is a positive one. Traffic to the site has substantially increased and now Stadsmission is able to help the homeless more than ever before.
Stats for Street-Smart Campaigns
Trending: Older & Mild
Research: 1,622 clicks in 257 w
Interest: 2.4 minutes
Concept: Homeless Banner Campaign By Garbergs
Related: 59 examples / 45 photos
Segment: Neutral, 18-55+
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