An interesting homeless awareness campaign was recently launched in Germany. Activists turned off the air conditioning at a movie theater in the middle of winter with the aim of letting people know how homeless people feel on a daily basis for a short duration of time.
The movie theater then played recorded interviews conducted with homeless people. The audience is then directed to donate money through scanning the QR Code that is placed on the blankets given to them at the beginning of the movie.
The conversations in the interviews circle around the temperatures homeless people have to endure during winter. Unfortunately, they state that zero degrees Celsius is when it is just starting to get cold for them.
Stats for Cold Cinema Campaigns
Trending: Older & Chilly
Research: 402 clicks in 164 w
Interest: > 3 minutes
Concept: Homeless Awareness Campaign
Related: 75 examples / 58 photos
Segment: Neutral, 12-55
Comparison Set: 28 similar articles, including: viral moonwalking pony ads, smelly celeb shirt ads, and indestructible flask campaigns.
Cold Cinema Campaigns
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