To get some insight into some of the home rules of its customers, IKEA is running the #HouseRules campaign, asking people to share what rules are enforced to help them run a tight ship.
IKEA breaks the rules down into several categories, including popular, family and pet-related, funny, living room, kitchen, bathroom and bedroom rules. You can make your own submission by visiting IKEA's site and adding your own house rule in 140 characters. Once submitted, each individual rule can be liked, shared and downloaded.
The rules range from the silly, to the outrageous and the super strict, but it's pretty fun to scroll through and see what life is like for other families behind closed doors, since house guests probably don't even get to see some of these crazy rules in action.
Stats for Familial Home Ritual Campaigns
Trending: Older & Warm
Research: 1,438 clicks in 104 w
Interest: 0.5 minutes
Concept: "home Rules"
Related: 95 examples / 73 photos
Segment: Females, 18-35
Comparison Set: 35 similar articles, including: comically honest illustrations, furniture store cafes, and multiplied duplicate art projects.
Familial Home Ritual Campaigns
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