'Campaign' is an Online Furniture Store That Rivals IKEA

By: Christopher Magsambol - Oct 6, 2015
References: campaignliving & thecoolist
'Campaign' is a direct-to-consumer company that provides home-delivered furniture. As it stands, Campaign is focusing solely on couches and is offering a modern two-seat sofa in various colors for order on its website.

When looking at the direct-to-consumer's ads, their aesthetic dramatically resembles IKEA ads. Perhaps this similarity is done purposefully to attract those who think they are looking at ads for IKEA. Another reason this may be deliberate would be that Campaign is trying to present itself as an alternative to the Swedish retailer. The first product offered by Campaign is a sofa retailing for an extremely affordable price.

Campaign furniture is meant to be long term investments made from high-quality materials sourced in the US. It also boasts that its furniture is assembled easily, perhaps another subtle jab at its competing retailer.