Implications - Businesses are no strangers to using gimmicks as promotional tools. In the wake of certain events and holidays, it's the perfect way to provide special offers to consumers who are constantly looking for deals. This method of promotion is seasonal and occasional, but it's the perfect opportunity for businesses to take advantage of the situation and make a profit off of it.
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Travelodge Special For Certain Names
By: Alex Covert - Published: Dec 13, 2007 Updated: May 16 2011 • References: news.yahoo
Travelers staying in Britain, Ireland and Spain could get themselves a free night's lodging in the offbeat chance that they are married and their names are Joseph and Mary. In conjunction with the Christmas season, the hotel chain, Travelodge, is offering this very limited special to visitors who can provide proof of their marriage and identities. Can you say, "Holy marketing?"