Holiday shopping is a pleasure for the mind but a bit of a pain for the body. The advertising agency TAXI 2 knows this and has come up with a clever way to speak to the holiday shoppers who are feeling the aches and pains that come with spending hours upon hours shopping for those last minute gifts.

The ad features a giant stack of gift boxes walking down the street with pedestrians stopping in awe of the strange-looking tower of presents. Not a bad way to get attention. Check out more below.