A Sweater-Clad Truck Promotes Tim Hortons' Holiday Cups

By: Laura McQuarrie - Nov 20, 2014
References: TimHortons & newswire
To promote the release of the Tim Hortons holiday cup, as well as the #WarmWishes social campaign this year, the coffee chain is taking a very festive truck to the streets.

To keep the TimsRunner truck cozy and warm during the chilly winter season, the vehicle was yarn-bombed in a very big knit red and white sweater. The truck will be traveling through the city of Toronto throughout the holiday season and treating Torontonians to free cups of Dark Roast coffee to sample.

Since Tim Hortons' #WarmWishes campaign is all about doing good deeds for other people and paying it forward, after the holiday season is over, the yarn covering the truck will be washed and turned into blankets that can be donated to a local shelter to continue to provide warmth.