HOLA, MOTTOLA.MOGUL'S WIFE THALIA IN $5M ABC RADIO DEAL (GALLERY)

$PEAKING MY LANGUAGE: ABC Radio is betting its deal with Tommy Mottola’s wife, Mexican singer Thalia, will raise the profile of one of the hottest consumer segments in America. In a deal designed to attract blue-chip advertisers to the fast-growing Spanish-language market, ABC Radio Networks has tapped Latin pop music star Thalia to host a weekly talk show.The Spanish-language show, called “The Conexion Thalia Radio Show,” initially will be a two-hour weekly program focusing on lifestyle and community issues affecting Latinos. Thalia is married to music mogul Tommy Mottola. Scheduled to debut on March 17, the show has already signed up a number of advertisers, including Pontiac and Amtrak, creating a revenue stream that nears $5 million.In addition, a major Wall Street bank that does 60 percent of its business with the Hispanic community is finalizing an advertising contract with the show, sources said. A lot of marketing surveys show us that when the latinos find something in spanish They feel connected to their origins, a good way to feel like in home. Thalia is one of the best known trendy Celebrities in the Latin American Market and Tony Mottola is known by his economic success I am sure that this strategy will be a big hit.