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Anti-Establishment Luxury Hostels

A New Breed of Luxury Hostel is Making Its Mark in Liverpool

— April 15, 2014 — World
Liverpool's HOAX Hostel just might offer the most scandalously unique accommodations in all of Europe. Take one part mega-hostel (we're talking 274 beds), one part fine living (as in plus-sized bunks with luxury mattresses), and a dash of attitude (like the downstairs live music venue HATCH) and you've got yourself a recipe for a truly unique hostel.

Plenty of hostels work overtime in an effort to stand out from the crowd, but HOAX not only succeeds at that, it does so in a way that seems effortless. Based in a building with two centuries' worth of history behind it, HOAX has rejected the typical hostel strategy of renovating everything and instead opted to embrace the story of its location, which was once a grocer's warehouse and later a department store. This blend of bold new interior designs with ages-old urban architecture is perfectly achieved throughout the building, offering guests a place to stay that is at once vibrant and classic. Graffiti slogans and pop art pieces adorn the walls, offering food for thought and aesthetic joy throughout the duration of a stay.

With rooms capable of accommodating groups of two, four, six, eight and ten people, HOAX has the type of diversity that can serve backpackers, newlyweds, and travel groups alike. The HOPSKOTCH street kitchen serves tasty meals and alcoholic beverages, while the HATCH music venue provides a source of entertainment on a nightly basis. If you're looking for a higher-end hostel in Liverpool, you can't go wrong with HOAX.
Trend Themes
1. Anti-establishment Luxury Hostels - Disruptive Innovation Opportunity: Create luxury hostels that offer unique accommodations and blend bold new interior design with historic architecture.
2. Plus-sized Bunks - Disruptive Innovation Opportunity: Design larger and more comfortable bunk beds with luxury mattresses for a higher-end hostel experience.
3. Hostels with Live Entertainment - Disruptive Innovation Opportunity: Integrate live music venues or other forms of entertainment within hostels to attract a diverse range of guests.
Industry Implications
1. Hospitality - Disruptive Innovation Opportunity: Rethink traditional hostel offerings to create unique and high-end experiences for travelers.
2. Interior Design - Disruptive Innovation Opportunity: Combine historic and contemporary elements in interior design to create visually captivating spaces for accommodations.
3. Entertainment - Disruptive Innovation Opportunity: Develop entertainment concepts that can enhance the guest experience within the hospitality industry, such as live music venues in hostels.
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