This H&M Packaging Concept Transforms into a Clothing Hanger

By: Rebecca Byers - Feb 3, 2016
Realized by St Louis-based graphic designer Jayvn Solomon, this unique sustainable packaging concept for H&M includes a recycled paper bag that transforms into a coat hangar. The innovative concept was conceived by Solomon based on its inherent appeal to the brand's target market, who are likely to demand standards regarding the environmental footprint of the brand's they shop.

The H&M packaging concept would make a great vessel for the brand's sustainable fashion collection, which features mainly eco-friendly fabrics. As consumers look for small ways to infuse customer interactions with delight, innovative packaging concepts such as this that boast recycled materials and the ability to be repurchased post-purchase are the most likely to resonate on a meaningful level.