The most recent issue of H&M Magazine features a retro sports-inspired shoot from the creative lens work of photographer Mariano Vivanco that with sexual undertones that one wouldn’t expect from the youth-branded retail giant.
Although models Paddy Mitchell, Tanner Dillon and Tucker Des Lauriers are fully clothed in this spread, it’s the pairing of underwear with athletic socks, the use of crop tops, feathered hair and the muted colors of the photography that give this suggestive editorial a look that seems to be modeled after those found in classic adult magazines from the 70s and 80s. So if you’re looking for a way to make those gym class styles sexy, then check out how Mariano Vivanco did it in this sporty shoot for H&M Magazine.
Stats for Naughty Athletic Wear Advertisements
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Concept: Leonard Brody
Related: 83 examples / 64 photos
Segment: Neutral, 18-55+
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