H & M Kids Flash Mob Invades Union Square in San Francisco

By: Ringo Fai - Published: Jun 15, 2010 • References: hm & youtube
It was an ordinary Saturday afternoon in Union Square, San Francisco, then the H&M kids flash mob started. The place quickly turned into a huge breakdance battle between over 55 kids with crazy funky moves, fitted in H&M gear.

The music was banging and it’s obvious that everyone in the square was totally infected. People around the street were immediately attracted to the kids’ funky moves and very much enjoyed this happy interruption from their ordinary days.

The H&M kids flash mob was incredibly great and the video was choreographed and recorded almost exclusively for internet dissemination. Stats for Kiddie Dance Battles Trending: Older & Mild
Research: 2,534 clicks in 309 w
Interest: > 3 minutes
Concept: Kids Fashion Flashmob
Related: 88 examples / 68 photos
Segment: Females, 12-35
Comparison Set: 32 similar articles, including: 21,000 person guerrilla dances, literal flash mobs, and lady gaga dance battles.