Hälssen & Lyon is a Classic Tea Brand That Now Has a Contemporary Twist

By: Mishal Omar - Apr 17, 2017
References: thedieline
Hälssen & Lyon was founded in 1879 and has since been "crafting the finest teas to clients across the world," and enlisted the creative agency KOREFE to honor those clients by sending them a gift inspired by an unlikely inspiration -- fashion.

The creative agency KOREFE collaborated with the handbag designer Ayzat Boston in order to create what it calls 'The Teabag Collection.' Each individually designed tea bag is shaped after a some of the world's most iconic handbags, which include everything from totes and purses to satchels and backpacks. The quirky collection features tea bags that have been individually wrapped in small paper packs reminiscent of shopping bags, to drive home the overall theme of the project.

By creating a distinct and quirky collection to gift to Hälssen & Lyon's most loyal clients, KOREFE helps the brand strengthen the bond between the two.