This machine requires no cash, the Hitachi Biometric Vending Machines simply uses finger vein biometric authentication systems. A customer just has to give the Hitachi Biometric Vending Machine the finger.
Well, the Hitachi Biometric Vending Machine scans the customer's finger and if the person is registered, the price of the soda or snack will be deducted from a chosen credit card.
Implications - Companies can attract potential buyers by offering technological enhancements to their already-established products. The desire to be a part of shifts and development in technology causes consumers to purchase items they were previously uninterested in. The convenience offered by coin-free vending machines offers customers a unique and practical buying experience.