Superstar

The History of Hype Looks Back at the Work of a Legend

By: Jana Pijak - Published: • References: vmagazine & vmagazine
The bold 'History of Hype' V Magazine editorial takes a retrospective look at the work of legendary hip-hop music video director Hype Williams. The powerful pictorial features images of some of the artist's most iconic collaborators including hip-hop icons Missy Elliot, Kanye West, Jay Z and the late Lisa Left Eye Lopez among others.

Hype Williams is known for his signature editorial style, selling hip-hop culture as a lifestyle and always outdoing himself in the process of his work. These stunning photographs include artist shoots and video stills of hip-hop heavy-weights, each telling a different story and exuding a strong sense of presence and mood.

From highly conceptual and avant-garde photos staring a body-painted Kelis to a subtly elegant black and white shot of the late Aaliyah, The History of Hype editorial pays homage to the man that changed hip-hop media. Stats for Hip-Hop Director Retrospectives Trending: Older & Chilly
Traction: 2,051 clicks in 148 w
Interest: 4 minutes
Concept: History Of Hype
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: hip-hop social enterprises, hip-hop-inspired illustrations, and hip hop cover remixes.