The competition involves building historical figures out of official LEGO elements. All entries compete for the big prize, a gold LEGO C-3P0 still in its limited-edition white bag (1 of 10,000 made).
My top competition entries are Gandhi, Fidel Castro and Noah.
Implications - With today's fast-paced society, consumers tend to have a limited attention span. Creating a product that is both familiar and fun will help corporations gain notice from their customers as well as sell their products. Moreover, using a familiar, nostalgia-inducing product will also help by appealing to a customer's emotions.