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 Vending machines are like giant ad mediums. As a result, it makes sense to enhance the experience and create something consumers will remember. Typically, this means a giant billboard. However, in this case, this vending machine is an art medium. Although we don’t have too much information on the origin of this picture, it appears to be a Coca Cola machine…  Why can't a vending machine be a brand experience? This example shows that with a bit of design and creativity, something as mundane as a soda machine dispenser can become a useful & unexpected bit of experiential marketing.
(brainsells.blogspot)References: brainsells.blogspot 1 Comment: on Vending Machines as an Art Medium |
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