Greg Ponesse
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Gone are the days of selecting video games soley on graphics and character appeal. Now the type of music that is played in the game is becoming part of the selection criteria.  Now, as Electronic Arts and the gaming arm of Def Jam Records gear up for the third in their successful series of Def Jam-branded game titles, and first for next-generation game platforms, music is being incorporated into the fabric of the gameplay as well.
"Gaming is almost intrinsic in hip-hop," says Lauren Wirtzer, VP marketing at Def Jam Interactive. "Every artist who goes on the road is going to have some sort of PlayStation or Xbox on their tour bus. It goes hand in hand."
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Hip Hop Intregral to Popularity of Video Games
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