Food aside, how you market your venue can greatly affect your breed of clientele. Hindukusch Restaurant branding, for example, exudes a playful but quiet sophistication that may attract a slightly wealthier and older crowd.
Robinsson Cravents developed the identity for the German eatery using a palette of dark and rich hues. Forest and olive greens color the business cards, the menus and the establishment's logo to make the overall image one of consistence and class. A soft cream color is used in conjunction with darker detailing for each printed piece, and is complemented by contemporary cartoon-y illustrations.
A faint diamond crisscross pattern gives a subtle reference to dignified designs of textiles and old window panes. This leaves one wondering how the Hindukusch Restaurant branding matches the interior design of the brasserie.
Stats for Argyle Eatery Identities
Trending: Older & Chilly
Research: 5,977 clicks in 259 w
Interest: 4 minutes
Concept: Hindukusch Restaurant Branding
Related: 98 examples / 75 photos
Segment: Neutral, 18-55
Comparison Set: 36 similar articles, including: cutlery company branding, eclectic coffee shop redesigns, and brewed business branding.
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