The concept behind this campaign is found in the animals's lack of fangs, signifying less meat consumption. The accompanying tag line reads â€œSure to make everyone enjoy vegetarian food. Hiltl Vegetarian Restaurant.â€ The campaign manages to be goofy, adorable and persuasive all at once with a creative concept and clean execution.
Implications - North American consumers are becoming much more health conscious due to media saturation of medical reports. As such, corporations that provide products with potential health benefits are likely to generate more revenue than goods with no foreseeable health benefits.