The Most Recent Campaign for Hiltl Vegetarian Restaurant Gets Toothy

By: Armida Ascano - Published: Sep 17, 2010   Updated: Jul 19 2011 • References: & adsoftheworld
The most recent Hiltl vegetarian restaurant advertising campaign features three of the Jungle's most feared predators donning bucktoothed grins.

The concept behind this campaign is found in the animals's lack of fangs, signifying less meat consumption. The accompanying tag line reads “Sure to make everyone enjoy vegetarian food. Hiltl Vegetarian Restaurant.” The campaign manages to be goofy, adorable and persuasive all at once with a creative concept and clean execution.

Implications - North American consumers are becoming much more health conscious due to media saturation of medical reports. As such, corporations that provide products with potential health benefits are likely to generate more revenue than goods with no foreseeable health benefits. Stats for Adorable Bucktoothed Beasts Trending: Older & Chilly
Research: 2,226 clicks in 296 w
Interest: 4 minutes
Concept: Hiltl Vegetarian Restaurant
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: aged youth advertorials, anti-religious posters, and surrealist fashion advertising.