As part of Coca Cola's 'Open Happiness' initiative and Google's 'Re-Brief' project, an idealistic 1970s Coke commercial has been updated in this 'Hilltop Re-Imagined for Coca Cola' campaign.
The original Hilltop commercial features a group of Coke-lovers congregated on a hilltop, proclaiming their perpetual wish to buy the world a coke. In light of today's social media's capabilities and technology, the 'Hilltop Re-Imagined' campaign reboots this concept into reality. With the help of some custom-enabled vending machines and the power of our smartphones, a Coke do-gooder can spread some love by buying a coke via mobile, then send it to one of many locations around the world. A passerby will notice that a vending machine inviting them to take the gifted Coke, complete with a personalized message from the sender. The sender will eventually receive a video clip showing the pleasant surprise spreading on an unsuspecting receiver's face.
The feel-good ad has won a Mobile Grand Prix at the Cannes Lions.
Stats for Worldwide Gift-Giving Ads
Trending: Older & Average
Research: 1,899 clicks in 205 w
Interest: > 3 minutes
Concept: Hilltop Re Imagined For Coca Cola
Related: 77 examples / 59 photos
Segment: Neutral, 18-55+
Comparison Set: 28 similar articles, including: exaggerated character illustrations, couture coke containers, and coke bottle creations.
Worldwide Gift-Giving Ads
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Couture Coke Containers
Exaggerated Character Illustrations
Coke Bottle Creations
Emotional Hero-Exposing Clips
3D Refreshment Dispensers