Heritage-Paris is creating high-end bicycles that customers can customize according to their needs and desires. They're not just city cycles, but are street statements meant for those who want to ride an objet d'art.
When a navy blue and cream interior Aston Martin rode up to the front of the store, the customer ordered a navy blue frame and cream seat cycle to match his car. The customer took the bicycle home and hung it on his garage wall over the Aston.
This story is probably the most concise way to describe what Heritage-Paris accomplishes. It demonstrates an intersection of art and traditional craftsmanship of everyday objects and this service is still a luxury of value.
Car-Matching City Cycles
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