High Street Stores Bow to Organic Shoppers

The organic revolution has already made huge inroads into mainstream food retailing, a successful transition from wilted cardboard boxes of carrots to supermarket shelves creating a £1bn-a-year market. Now it is making itself felt in other areas of consumerism. It is led by health and beauty products, but clothes and furniture are feeling the effect, too, with Top Shop among the big names about to introduce organic lines.
Celebrities are leading the way. Sienna Miller has endorsed the eco-brand People Tree, while the organic beauty cream specialist Spiezia claims Renee Zellweger and TV presenter Des Lynam among its customers.
At its root, though, the movement is driven by customer demand, as concerned parents raise a new generation more aware of their health, the environment and social justice. Top Shop is introducing organic items into its new baby clothes line later this year and is working on a Fairtrade range for its main fashion lines. Other high-street names, from Boots to Marks & Spencer, are expected to follow suit. (The Guardian)