FIFA Support Virals
Everything World Cup-related is in this video. Including vuvuzelas, soccer stars and even a Shakira cameo, the High-Five World Cup video is great for a good laugh and some awesome shots of South Africa. Also, check out their cause at 1goal.org!
Implications - Consumers are constantly on the lookout for items that will relieve some stress. Products that contain a humorous element are appealing to those who want to be entertained while completing their everyday tasks. Companies trying to increase their appeal could focus on this.