These Shoes Contain Hidden Messages on the Inside of the Soles

By: Katherine Pendrill - Aug 13, 2015
References: fitness.reebok & bustle
Reebok and FACE Stockholm have collaborated on a new collection, which features hidden messages inside the soles of its shoes. Staying active can be challenging and these shoes are designed to give consumers the motivation they need to keep moving.

The new collection is part of Reebok's '#BoldFinishes' campaign, which features a series of hidden messages printed on the soles of its shoe models. The messages are inspired by the brilliant founders of FACE Stockholm, Gun Nowak and Martina Arfwidson. While some of the messages are short and sweet, others are inspiring and designed to get one moving. To accompany these sneakers, FACE Stockholm has also released a line of beautiful cosmetics that complement the colors of the shoes. This new collaboration is designed to have you feeling great on the inside and out.