In Vals, Switzerland, there is a villa carved out of a mountain. In that villa, you'll find the 'Hidden Lines' guest room by Amsterdam designer Jeroen van Mechelen of Studio JVM.
The Hidden Lines guest room is a vaulted room crafted of angled cardboard panels. The overall look and aesthetic was inspired by medieval painting, which lends an interesting old-world comparison to Mechelen's modern day use of eco-friendly cardboard and paper-craft design.
Implications - Consumers are intrigued when biodegradable textiles such as cardboard are utilized in a manner resembling solid materials such as wood. Corporations may potentially generate lots of publicity from crafting a signature product utilizing biodegradable textiles while simultaneously appearing eco-friendly.
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