Urheilusanomat's World Cup Ad Will Make You Stop and Stare

By: Laura McQuarrie - Published: Jun 17, 2014 • References: & coloribus
This Urheilusanomat World Cup advertisement takes the form of a hidden image game, in which there are 20 national teams hidden. Since these types of games are quite popular in the form of apps, what better way to get people to keep their eyes locked on an advertisement?

The scene is set along a cobblestone street, where it's easy to spot the word "Chicharito" on a restaurant front, a subtle nod to the nickname of Javier Hernández Balcázar, who plays for the Mexican national team. This is just one thing in the picture in the street filled with roosters, toppled bikes, single black boots and puddles that look a lot like the map of the USA. Stats for Hidden Image Sports Ads Trending: Older & Average
Research: 574 clicks in 101 w
Interest: 0.7 minutes
Concept: Hidden Image
Related: 56 examples / 43 photos
Segment: Males, 12-35
Comparison Set: 20 similar articles, including: typographic world cup posters, inspirational soccer star decor, and watchface sports scoreboards.